A decade in hospitality. Now I build the websites
Web design, copywriting and SEO for venues and service-led businesses across Australia. Built for booking flow, not for design awards.
Three things,
done properly.
Three disciplines, deliberately. The brief stays the same: build something that earns its keep. Bookings, enquiries, ranking — the work has to do work.
Squarespace builds.
Custom builds for venues that need a website doing real work — driving bookings, enquiries and trust. From scratch or rebuild.
See web design →Voice that sounds like you.
Hospitality-fluent copy that doesn't read like every other agency wrote it. Websites, decks, menus, emails.
See copywriting →Long-tail strategy.
Keyword research and the technical groundwork to rank for it. Local search where it counts.
See SEO →Builds I'm proud of.
A small list, on purpose. Each one chosen, briefed and built end-to-end. Click through for the long-form case study.
From behind the bar
to behind the brand.
A decade in hospitality. Years running its marketing. I know what your website actually needs to do because I've needed it to do the same thing — sell tables, manage enquiries, sound like the room it's selling.
Read the long version →Four steps,
each one tighter.
Each phase narrows what we're working on. By the build phase, the strategy decisions are already made — so the work is calm, not chaotic.
Discover.
A half-day at the venue. Watch service. Talk to the front-of-house team. Understand where customers come from and what they ask before booking.
Define.
Sitemap, voice direction, visual references, scope of build. Approval before I open Squarespace. No surprises later.
Build.
Site comes together page by page with weekly check-ins. You see it as it builds, not in a single reveal at the end.
Launch & iterate.
DNS swap on a quiet weekday morning. Then 30/60/90-day reviews to refine what's working and fix what isn't.
James understood our world from the first conversation. The site he built feels like the room — and bookings tell the story.
[Client representative] · Rick Stein at Coogee Beach