01Index — Home Available from June 2026

A decade in hospitality. Now I build the websites

Web design, copywriting and SEO for venues and service-led businesses across Australia. Built for booking flow, not for design awards.

Based
Melbourne, AU
Rick Stein at Coogee BeachShōbōshoFugazzi Bar & Dining RoomThree ValleysMaybe Mae BasementInnoscapeOsteria OggiNIDO Bar | Pasta
Rick Stein at Coogee BeachShōbōshoFugazzi Bar & Dining RoomThree ValleysMaybe Mae BasementInnoscapeOsteria OggiNIDO Bar | Pasta
— 01What I build

Three things,
done properly.

Three disciplines, deliberately. The brief stays the same: build something that earns its keep. Bookings, enquiries, ranking — the work has to do work.

— 01 / Web design

Squarespace builds.

Custom builds for venues that need a website doing real work — driving bookings, enquiries and trust. From scratch or rebuild.

See web design →
— 02 / Copywriting

Voice that sounds like you.

Hospitality-fluent copy that doesn't read like every other agency wrote it. Websites, decks, menus, emails.

See copywriting →
— 03 / SEO

Long-tail strategy.

Keyword research and the technical groundwork to rank for it. Local search where it counts.

See SEO →
— 02Selected work

Builds I'm proud of.

A small list, on purpose. Each one chosen, briefed and built end-to-end. Click through for the long-form case study.

James Turner — 2024
— 03About

From behind the bar
to behind the brand.

A decade in hospitality. Years running its marketing. I know what your website actually needs to do because I've needed it to do the same thing — sell tables, manage enquiries, sound like the room it's selling.

Read the long version →