Innoscape, elevated.
A boutique Adelaide landscape design and build company doing some of the most considered residential work in the country — and a website finally doing it justice.
Innoscape was already doing some of the best residential landscaping work in Adelaide. The work was speaking for itself — referrals, awards, increasingly ambitious project briefs from clients who'd seen the gardens. The website was the only part of the business not pulling its weight.
The brief: a website that matched the calibre of the work. Less default Squarespace, more design publication. Photography needed to lead — these are projects that take six to eighteen months to build, and the photos deserve to be the hero, not buried in a gallery template.
- Default Squarespace template, generic feel
- Project photography buried in a basic gallery grid
- No clear narrative — just a list of services and pictures
- Inquiry form was a wall of fields, not a conversation
- Voice felt corporate, not like the boutique team they actually are
A site visit to one of the in-progress builds in Beaumont. Standing in the actual space — pavers being set, plants going in, lighting being specced — was worth more than any briefing document. The site needed to feel like the spaces feel.
The approach: lead with photography, write the way the team actually talks, treat each project as its own page-length story. Less "services grid", more "case study journal". The work is too good to compress into thumbnails.
Numbers that matter.
The work has to do work. Three months post-launch, the numbers tell the story.
— Online sales
+210%
vs prior 12 months
— Stockist enquiries
3x
monthly trade enquiries
— Search ranking
#1
"three valleys gin" + brand terms
James got the brand quicker than people who'd been with us for years. The site doesn't just look right — it sells.
[Founder name] · Three Valleys Gin