Petit Crenn
The launch. Melbourne.
- SeatsForty
- Address495 Collins Street
- AnnouncedSeptember 2026
- OpeningOctober 2026
The brief
Dominique Crenn was the first woman in America to hold three Michelin stars. Petit Crenn is her first venue in Australia, a forty-seat bistro on Collins Street in the manner of a Paris comptoir.
What I did
I led the launch marketing, from the announcement in September to opening. [What the launch covered, in one sentence.]
What happened
The announcement ran in Broadsheet, Gourmet Traveller and Hospitality Magazine. [Opening result.]
Marketing in-house at Salter Brothers Hospitality. Photography by [name].